Independent Design Executive & Educator at Rachel Gogel LLC (Self-Employed).
Rachel Gogel (she/her) is a Paris-based independent creative executive shaping design initiatives at the intersection of brand, culture, and technology. Since founding her consultancy in 2020, she has collaborated with global organizations (Airbnb, Dropbox, QuickBooks) and women-led ventures (Chicken & Egg Films, Anew, Pulse Fund). Operating as a fractional leader, Rachel embeds deeply with teams to design how people workâunlocking human creativity and guiding companies through inflection points. Named one of Creative Boomâs â20 graphic designers inspiring us the most in 2025,â she has influenced many energizing projects for her clientsâfrom launching publications from scratch to scaling brand identity systems. Before starting her business, Rachel built teams at GQ, The New York Timesâ award-winning T Brand Studio, Facebook, and Godfrey Dadich. A queer advocate championing marginalized voices, she addresses industry inequities through her mentorship commitments, speaking engagements, published writing, and active involvement in purpose-driven programs. Rachel is equally devoted to nurturing the next generation of creative talent as a passionate design educatorâbuilding curricula for institutions such as California College of the Arts, School of Visual Arts, and The School of The New York Times. Her insights have been featured in PRINT, Creative Review, Creative Boom, Fast Company, and Designfully. After hours, you can find Rachel museum hopping, playing basketball, or drinking chai with friends.
Join us at The New York Times’s HQ to learn about how T Brand Studio works with companies to tell important, high-quality and impactful brand stories. After launching in January 2014, T Brand Studio, The Times’s in-house creative content agency, is now comprised of 40+ branded content professionals, including strategists, editors, designers, producers, developers and filmmakers.
Come take part in T Brand’s creative process of producing compelling content-driven experiences in new and innovative ways. Participants will get the chance to brainstorm and hear about all elements of native advertising. From the art and science of brand storymining, to creating design-first narratives and leveraging technology to create memorable interactions, witness first-hand what it’s like to create brand stories in one of media’s most influential content studios. As creative director of the studio, Rachel will share what it takes to encourage brands to be brave, innovative and smart when telling their stories to the NYT audience.
This is a more traditional format where participants absorb information through presentations and talks.
This FieldTrip will not be recorded.
Independent Design Executive & Educator at Rachel Gogel LLC (Self-Employed).
Rachel Gogel (she/her) is a Paris-based independent creative executive shaping design initiatives at the intersection of brand, culture, and technology. Since founding her consultancy in 2020, she has collaborated with global organizations (Airbnb, Dropbox, QuickBooks) and women-led ventures (Chicken & Egg Films, Anew, Pulse Fund). Operating as a fractional leader, Rachel embeds deeply with teams to design how people workâunlocking human creativity and guiding companies through inflection points. Named one of Creative Boomâs â20 graphic designers inspiring us the most in 2025,â she has influenced many energizing projects for her clientsâfrom launching publications from scratch to scaling brand identity systems. Before starting her business, Rachel built teams at GQ, The New York Timesâ award-winning T Brand Studio, Facebook, and Godfrey Dadich. A queer advocate championing marginalized voices, she addresses industry inequities through her mentorship commitments, speaking engagements, published writing, and active involvement in purpose-driven programs. Rachel is equally devoted to nurturing the next generation of creative talent as a passionate design educatorâbuilding curricula for institutions such as California College of the Arts, School of Visual Arts, and The School of The New York Times. Her insights have been featured in PRINT, Creative Review, Creative Boom, Fast Company, and Designfully. After hours, you can find Rachel museum hopping, playing basketball, or drinking chai with friends.
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