Telling Stories at the Edge with NYT T Brand Studio

September 25, 8:30am - 10:00am EDT. Hosted at The New York Times

part of a series on Empathy

About this FieldTrip

Join us at The New York Times’s HQ to learn about how T Brand Studio works with companies to tell important, high-quality and impactful brand stories. After launching in January 2014, T Brand Studio, The Times’s in-house creative content agency, is now comprised of 40+ branded content professionals, including strategists, editors, designers, producers, developers and filmmakers.

Come take part in T Brand’s creative process of producing compelling content-driven experiences in new and innovative ways. Participants will get the chance to brainstorm and hear about all elements of native advertising. From the art and science of brand storymining, to creating design-first narratives and leveraging technology to create memorable interactions, witness first-hand what it’s like to create brand stories in one of media’s most influential content studios. As creative director of the studio, Rachel will share what it takes to encourage brands to be brave, innovative and smart when telling their stories to the NYT audience.