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Telling Stories at the Edge with NYT T Brand Studio

Overview 29 Lovely Attendees
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Your Host

Rachel Gogel

Independent Design Executive & Educator at Rachel Gogel LLC (Self-Employed).

Paris, France

Rachel Gogel (she/her) is a Paris-based independent creative executive shaping design initiatives at the intersection of brand, culture, and technology. Since founding her consultancy in 2020, she has collaborated with global organizations (Airbnb, Dropbox, QuickBooks) and women-led ventures (Chicken & Egg Films, Anew, Pulse Fund). Operating as a fractional leader, Rachel embeds deeply with teams to design how people work—unlocking human creativity and guiding companies through inflection points. Named one of Creative Boom’s “20 graphic designers inspiring us the most in 2025,” she has influenced many energizing projects for her clients—from launching publications from scratch to scaling brand identity systems. Before starting her business, Rachel built teams at GQ, The New York Times’ award-winning T Brand Studio, Facebook, and Godfrey Dadich. A queer advocate championing marginalized voices, she addresses industry inequities through her mentorship commitments, speaking engagements, published writing, and active involvement in purpose-driven programs. Rachel is equally devoted to nurturing the next generation of creative talent as a passionate design educator—building curricula for institutions such as California College of the Arts, School of Visual Arts, and The School of The New York Times. Her insights have been featured in PRINT, Creative Review, Creative Boom, Fast Company, and Designfully. After hours, you can find Rachel museum hopping, playing basketball, or drinking chai with friends.

About this FieldTrip

Join us at The New York Times’s HQ to learn about how T Brand Studio works with companies to tell important, high-quality and impactful brand stories. After launching in January 2014, T Brand Studio, The Times’s in-house creative content agency, is now comprised of 40+ branded content professionals, including strategists, editors, designers, producers, developers and filmmakers.

Come take part in T Brand’s creative process of producing compelling content-driven experiences in new and innovative ways. Participants will get the chance to brainstorm and hear about all elements of native advertising. From the art and science of brand storymining, to creating design-first narratives and leveraging technology to create memorable interactions, witness first-hand what it’s like to create brand stories in one of media’s most influential content studios. As creative director of the studio, Rachel will share what it takes to encourage brands to be brave, innovative and smart when telling their stories to the NYT audience.


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

Rgogel headshot square
Your Host

Rachel Gogel

Independent Design Executive & Educator at Rachel Gogel LLC (Self-Employed).

Paris, France

About Rachel Gogel

Rachel Gogel (she/her) is a Paris-based independent creative executive shaping design initiatives at the intersection of brand, culture, and technology. Since founding her consultancy in 2020, she has collaborated with global organizations (Airbnb, Dropbox, QuickBooks) and women-led ventures (Chicken & Egg Films, Anew, Pulse Fund). Operating as a fractional leader, Rachel embeds deeply with teams to design how people work—unlocking human creativity and guiding companies through inflection points. Named one of Creative Boom’s “20 graphic designers inspiring us the most in 2025,” she has influenced many energizing projects for her clients—from launching publications from scratch to scaling brand identity systems. Before starting her business, Rachel built teams at GQ, The New York Times’ award-winning T Brand Studio, Facebook, and Godfrey Dadich. A queer advocate championing marginalized voices, she addresses industry inequities through her mentorship commitments, speaking engagements, published writing, and active involvement in purpose-driven programs. Rachel is equally devoted to nurturing the next generation of creative talent as a passionate design educator—building curricula for institutions such as California College of the Arts, School of Visual Arts, and The School of The New York Times. Her insights have been featured in PRINT, Creative Review, Creative Boom, Fast Company, and Designfully. After hours, you can find Rachel museum hopping, playing basketball, or drinking chai with friends.


Attendees

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Yelena Perlin

Senior Designer, Digital Content at Ralph Lauren.

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Valerie Farber

Principal | Design Fusionist + Strategic Advisor at Spatial Medium.

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Sisi Recht

Art Director, Visual Artist at Studio Sisi.

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Ryan Spence

Senior Designer at Discovery Channel.

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Samuel Holleran

Urban & Social Design Lead at Ellery Studio.

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Kim Anderson

Global Marketing Consultant at We Are Story Design.

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GUSTAVO MALAGON

Creative Strategist at Saatchi & Saatchi.

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Alex Mizrahi

Experiential Activation Producer at The S'mores Lab.

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Simone Spilka

Director of Content at The Assemblage.

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Felicity Fellows

Ambassador + Founder at TED + STAN Paris .

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Amary Wiggin

Senior Copywriter, Creative Strategy at Nielsen.

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Dez Day

Dir/Design/Digital Media Prod at GraphicDesignNY.

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Flavia Barbat

Editor-in-Chief at Brandingmag.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)