The magic of branding in 2 minutes

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists.

This video which I conceived, wrote and narrated was created to distill branding down to its basics answering that essential question: “What is branding?”

Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind.

Since it was first published on YouTube in February, it has gotten over 200,000 views worldwide.

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