Anthony Casalena, the founder of Squarespace, walks us through the concepts that embody the process of minimalism, and how that affected Squarespace’s guiding principles.

“It’s easy to throw out bad ideas, but to throw out really good ones is hard.”

Anthony Casalena, the founder and CEO of Squarespace, walks us through the process of minimalism, and how that affected Squarespace’s guiding principles. Driven by the desire to create a beautiful website for himself, Anthony began building (what would later become) Squarespace in his dorm room. In this talk from CreativeMornings/New York in June 2014, he reflects on those early years in college — and his belief that minimalism is a process, not an aesthetic. Graphic designer or not, removing unnecessary lines and throwing out good ideas helps anyone, in any field, lead themselves to powerful, important, minimal work.

Watch the talk.

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The process of minimalism seems to be one of the first thing to implement in a new startup

Clément Sechon • November 28, 2015