Brand thinker, idea maker and Art Director. I help define brand directions and tell their stories. Doing good work with good people. Helping brands look, behave and feel great. Spent the last 10 years in Amsterdam refining my craft with some great people, brands and agencies. Recently, 6 months teaching creative thinking in China. Now back and based in the rolling hills of Yorkshire. Available for hire for agencies and brands. Please get in touch if you want to discuss making some great work together.

Look forward to it, Penny Lee AKA. The Brand Directoress®


Dog training

Do what you want to do more of

David Attenborough. Saw him live in conversation for 2 hours and he is just the most incredible human I have ever witnessed speak about what really matters.


An epic walker


My grandma's secret recipe