As The Brand Directoress® I help define a brand's direction and establish their story. Getting new brands off on the right foot and guiding existing brands along new paths. A brand thinker and idea maker with a background in design.

Spent the last 10 years in Amsterdam refining my craft with some great people, brands and agencies. Recently, 6 months teaching creative thinking in China. Now back and based in the rolling hills of Yorkshire.

Available for hire for agencies and brands.

Look forward to working together, Penny Lee AKA. The Brand Directoress®


Dog training

'Do what you want to do more of' & 'Easy don't build great' ***NEW addition 'Progress not perfection' ;)

David Attenborough. Saw him live in conversation for 2 hours and he is just the most incredible human I have ever witnessed speak about what really matters.


An epic walker


My grandma's secret recipe