Sarah Ritchie is the Founder of, a Business and Recruitment Consultant, and the author of ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’. Sarah’s focus is to strengthen agencies, and to enthuse, empower, and educate account management professionals right across the creative communications industry (advertising, design, PR, media, experiential, and print), and right across the globe.

Agencies and increasing agency profitability; account management; commercialising creativity; and team training.

There will always be someone better at something than just relax and enjoy your life.


Lyrics of songs. I just wish I had the voice to match!

How to remove a Post-It Note the right way. Best tip ever!

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