When I was little, I wanted to be a ballerina, then an archaeologist (like my idol Indiana Jones), and then a lawyer. I never made it to the stage or courtroom and, instead of discovering lost civilisations, I found a passion for writing. I've been helping brands tell their stories for more than 8 years now, whether it's with in-depth case studies or snappy social campaigns. I love taking complex topics and transforming them into beautiful copy that connects with people.

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