Design thinking in the context of startups. Content strategy. Ethnography.

Insights on Melbourne's creative ecosystem.

Our minds are wired in a way that we need to connect dots and explain events, and the business world is organised in a way where we are expected to have an answer and solution to everything. Sometimes the best answer is simply “I don’t know”.

I speak 5 languages, and Aussie english will be the 6th one.

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