Brand thinking and designing for kickass women in business. With over 20 years of experience working with leading international brands, organisations and agencies across the UK, The Netherlands and Asia. Now bringing that big experience to smaller independent businesses with big ambitions.
I love to help brands and businesses look and feel really great through meaningful design and ideas. I enjoy working one to one and in small teams with focus on finding out what you really want to achieve and who you want to connect with. A true believer in human-centred design.
If you have an emerging business or a brand that needs refocus and a refresh and you need help shaping your brand then please get in touch and we'll start from there. penny@thebranddirectoress
Meeting more superb collaborators
Do what you want to do more of
David Attenborough. Saw him live in conversation for 2 hours and he is just the most incredible human speaking about what really matters.
Post Person (early mornings and walking as a job!)
penny ’s CreativeMornings activity
Bread makes people like you.
Being creative people, you're very lucky when you get up in the morning and you do that thing that you've got a compulsion to do; there isn't really a choice. . . . So I have to make bread.
Kim Swan The power of bread
Bread lies somewhere between life drawing and massage.
Mr Bingo 37 Things I Have Learnt
Hope trumps despair
Sarah Hernholm Rejection Success Stories
Everyone is really weird and really nervous.
penny lee Turning your fantasies into creative
“Why is it some people are luckier than others?...A starting point is curiosity."
Moby Creativity and the Freedom to Fail
Jeremy Mitchell For the Love of Baseball
Is this real? Is what people see on Instagram and Facebook … Is this really how people are living?
Mantain a sense of wonder in adulthood
For a long time, it was really hard for me to ask for help. There's an African proverb that goes: "If you want to go fast, go alone. If you want to go far, go together." And so finding my tribe became really, really crucial for me. Finding the tribe of people who love the work they do, and who are really about that life, as my friends would say.
Seth Godin Thinking Backwards
Jennifer Tough Take a risk & go find an adventure
james victore Feck Perfuction
Matie Fricker Lessons on Love & Self Discovery