Purpose-driven entrepreneur, business strategist, and marketing expert with 10 years of experience in the fields of fashion & luxury, retail, travel, and sustainability.
I'm passionate about helping visionary founders build and grow successful ethical businesses, through: powerful strategy design, compelling brand management, bold marketing strategy, innovative communications, exceptional creative direction, and captivating photography.
My track record of success includes: founding The Ethical Assembly (3-day global summit on sustainability) and The Ethical Lab (strategy consulting & creative boutique); co-founded the leading ethical & sustainable concept store in Portugal (marketplace and physical shop); managed the marketing team for one of the quickest growing ventures in the travel sector in Europe (featured in Forbes, Financial Times, BBC, and Monocle); led the growth for a luxury e-commerce (acquired by Farfetch); worked in product development for a leading VC in Portugal; co-founded a luxury brand and led the marketing (successfully raised a seed round of investment and a Kickstarter campaign of $ 30,000); and worked as Editor Italy for the largest global trend forecasting publication (Wear magazine).
My work and that of my clients has been acknowledged in a wide range of publications, including: BBC, Forbes, Financial Times, Monocle, ELLE, Vogue, Glamour, and others. Partners and collaborators include: Patagonia, Fashion Revolution, Plastic Pollution Coalition, Surfrider Foundation, and so forth.