I'm a Russian-Canadian strategist and writer with a love for literature, salsa dancing and other fine(r) things in life.

brand purpose development, brand voice, and consumer psychology.

anything to do with design :/

"The really important kind of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care about other people and to sacrifice for them, over and over, in myriad petty little unsexy ways, every day. That is real freedom." (David Foster Wallace)


Novelist - although that's hardly a safe backup.

The basic salsa step - it opens the door to a whole new world of social experiences.


Varia hasn't saved anything yet.