I'm a strategic and empathetic brand builder with an established track record of transforming brand presence into brand love. Known for intelligent insights and a courageous approach in developing and translating strategy into relevant, customer-centric design that encourages emotional connections and disrupts the status quo. I'm super passionate about understanding the unconscious mind through the application of the cognitive sciences in developing strategy, and I believe in delivering Return on Emotion to achieve Return on Investment. I aim to build and unite teams that are purpose-driven and exhibit leadership, curiosity and bold thinking.
The cognitive sciences and how they affect humans in unconscious ways....super handy for brand and design strategies!
New business - getting clients onboard! I'm focussing on new, emerging brands, and small- to meduim-sized enterprizes to help them get to the next level without having to pay monster agency fees.
Control the things you can; release the rest.
How the unconscious mind works.