Hi, I’m Mel! I’m passionate about building brands that truly connect with people. A big part of my journey was helping transform Airbnb into the cultural icon it is today. Over the years, I’ve worn many hats—leading brand and partner activations, being part of the launch team for Airbnb Experiences, and driving global incubations, influencer and creator programs, and marquee experiences. My work centers around experiential, editorial, and digital storytelling, finding the best ways to communicate messages that matter. Now, as a Creative Lead at Airbnb, I craft compelling narratives and unforgettable experiences for audiences worldwide.
With over 20 years in consumer marketing, including time at Meta and Instagram, I’ve led social content strategies and experiential programs that bring ideas to life. Growing up in a multicultural environment, with my family representing over six distinct cultures, I’ve developed a deep cultural awareness that I consider one of my superpowers. This perspective has shaped my ability to connect with diverse audiences and create meaningful, inclusive experiences.
As the daughter of immigrant business owners, I’m also deeply committed to supporting owner-operated businesses, helping them thrive through strategic consulting and economic empowerment.
Originally from Toronto and now calling New York City home, I’m always exploring the arts, food, film, dancing, hiking, and traveling. I also host a creative networking event in New York, bringing amazing people together to connect and collaborate. If that sounds like your kind of vibe, feel free to reach out—I’d love to hear from you.