Hi, I'm Melissa, and I spend my days writing and thinking deep thoughts about marketing. I work at a tech startup called SnapApp, where I'm the director of content strategy, aka lead storyteller. I have one of the coolest jobs in the world and spend most my days heading up our creative team and driving content marketing efforts.
I often call myself a translator -- helping companies take complicated concepts and distilling them down into easy to understand ideas. Think explaining complex property/casualty claims language to the average consumer or unpacking the details of expatriate tax codes across the globe. I've been doing this sort of thing for more than 12 years, including everything from creating and managing content, leading creative teams, fueling and planning demand generation campaigns, creating public relations programs and lots more.
Dogs, marketing, obscure podcasts.
Staying creative, finding more time in the day.
"It's just work."
Being able to take a random assortment of ingredients left in my fridge the day before groceries and making a meal.
Professional dog walker
The lyrics to Forgot About Dre