The role of Marketing continues to evolve, shifting from creating and executing marketing plans to an increased focus on managing ROI on marketing investments and working closely with Sales to deliver revenue. As a strategic, analytical, and outcome focused marketing professional, I have experience with the end-to-end design and execution of marketing programs to create demand and accelerate sales opportunities. Examples of programs include ABM, syndicated content, digital, email nurturing and promotions, webinars, field and customer exclusive events, and joint partner marketing campaigns. I have managed, optimized, and updated integrated campaigns as well as created content and delivered sales and partner enablement and training. Collaborating closely with sales management, inside sales, field sales, and product marketing to define processes, create and deliver integrated programs that tie to metrics and key objectives. As a data-driven marketer, processes are implemented to track, measure, and analyze results as well as to enhance and refine future programs.
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