You need to be likable in order to sell anything - especially music.

As I am not yet dead, I like to tell myself that this is a quality I possess.

Fresh out of college, I founded East Coast Scoring: mediating union labor negotiations and employing up to 65 orchestra professionals at a time in high-stakes live and recording productions. These include the Pulitzer Prize-Winning opera Madame White Snake, Mannheim Steamroller Christmas, The Outcasts (Netflix Movie), Asian Pop records, and more.

Now, my company Li & Ortega helps businesses create emotional impact with audio strategies grounded in behavioral research, covering a variety of mediums including games and traditional advertising. We have worked with Disney, Dreamworks, IKEA, Playstudios, and Ubisoft, among others.

For a little of the science:

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