I’m Lisa Speer, the founder of Speer Creative Edge, a strategic branding business. I focus on helping small businesses build a strong brand foundation and authentic branding that connects. Our sweet spot is service businesses, creative professionals, consultants and coaches.

My podcast, Branding BFF™, features authentic conversations with entrepreneurs and brand creators to gain behind-the-scenes insights and inspiration you can apply to your brand and your business.

I speak at conferences and to organizations on "Building Your Authentic Brand" and teach a seminar for the Small Business Center at CPCC on "Branding Your Business".

Before working with small businesses, teaching and speaking, I built my career in NYC working at agencies on global brands such as New Balance, Samsung, Volvo and Hilton Worldwide.

Outside of work I'm immersed in the cultural, creative and coaching communities in Charlotte, NC. I currently serve on the board of The Light Factory in Plaza Midwood and was formerly on the board of the ICF Charlotte Area Chapter as VP of Communications.

brand strategy and helping clients have a brand that is clear, cohesive and compelling.

Expanding my creative network.

compare = despair

3 contemporary women popped up for me: Iris Apfel for being creatively engaged into her 90s and inspiring others thru her unique creative vision, commitment and vivacity. Ellen DeGeneres for her commitment to joy through laughter, dancing and being yourself. Esther Perel for her cross-cultural and provocative insights for modern relationships and sexuality.

asking powerful questions

Coaching. I use coaching in my business however it could be a standalone career. I already have my coaching credential through the ICF and coached for 10 years.

Taking care of my dog!

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