I’m Lisa Speer, the founder of Speer Creative Edge, a strategic branding business. Our sweet spot is service businesses, creative professionals and coaches. I combine brand strategy, design and coaching to help you help you craft your unique brand personality and to gain Brand Power so you can Know yourself. Claim your audience. Magnetize your brand.™

I speaks at conferences and to organizations on Building Your Authentic Brand and teach a seminar for the Small Business Center at CPCC on Branding Your Business.

Before working with small businesses, teaching and speaking, I built her career in NYC working at agencies on global brands such as New Balance, Samsung, Volvo and Hilton Worldwide.

Outside of work I'm immersed in the cultural and coaching communities in Charlotte, NC. I'm also in the Catalyst for Cultural Equity training by the Arts & Science Council, serve on the board of The Light Factory in Plaza Midwood and on the board of the ICF Charlotte Area Chapter as VP of Communications.

Expanding my creative network.

compare = despair

3 contemporary women popped up for me: Iris Apfel for being creatively engaged into her 90s and inspiring others thru her unique creative vision, commitment and vivacity. Ellen DeGeneres for her commitment to joy through laughter, dancing and being yourself. Esther Perel for her cross-cultural and provocative insights for modern relationships and sexuality.

asking powerful questions

Coaching. I use coaching in my business however it could be a standalone career. I already have my coaching credential through the ICF and coached for 8 years.

Taking care of my puppy!

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