Graffiti introduced me to typography. Typography introduced me to design.

But something shifted for me that morning and I became obsessed with this idea of failure and dying on stage; and trying to prevent myself from dying on stage again.

I have no doubt that the people in this room are going to succeed - the question is, are you going to matter?

It has never been easier for you to figure out who your audience is, who you're gonna change, and what work you're gonna do that's gonna matter.

The people who are doing work that matters aren't doing work that's popular, they're doing work that changes some people.

Think about who your heroes are in the world you work in. None of those heroes are known by the typical man on the street.

Everyone's not gonna love your work, but you don't need everyone.

If you want to put on an event and have 500 people come, you can. If you wanna write something online and have a million people read it, you can. If you wanna be in the connection business, you can. And this is really bad new for who are insisting on being picked; because you're not gonna get picked.

If they don't get it, go somewhere that does. You don't get tomorrow over again. You don't get next week over again. If you're working with people who are truly stuck in a way that they cannot get out of it, you need to find someone who gets it.

We've got all these tools and what we're using them for is to play angry birds, which is ridiculous.

No one is stopping you except the little voice in your head that says 'It's not your turn and you're not supposed to.'

Do small things - things that won't get you fired, without asking. If they work, go to your boss or client and let them take full credit for what you did. If they don't work, go to your boss or client, tell them what you've learned, and take responsibility.

Reflect credit but embrace blame. If there's something wrong, you own that; but if someone else, particularly a boss or client wants to take credit, that's fabulous. The reason it's fabulous is they will come back to you for more of that - they're eager to work with people who make them look good.

Tell stories that resonate with those in charge. You cannot prove anything to get the people you work for to do something, but you can tell them a story that gets under their skin, that resonates, that they remember.

Do it on purpose. Figure out on purpose every day, 'How am I leading up? How am I laying the tracks to get my clients to be better clients, to get my boss to be a better boss?'

It's deep within in us to let the boss tell us what to do.

What we see is that the people who have jobs or who have clients who are making a dent in the universe are doing it by leading the people who are ostensibly in charge to make better decisions.

Everyone in this room has their own superpowers. One of mine is music.