EXECUTIVE SUMMARY - Science meets Advertising - I'm I.S.T.J in the world of Myers-Briggs - I'm not your traditional planner; I help brands build positive human experiences with consumers. - I think about people first, then product - I help define the brand behaviour not just the broadcast message - With Behavioural Economics & Decisions Science, I add a layer of 'human reality' to the mix - I'm a visual thinker, expect nice graphics - Please don't cold call me as it makes me feel cheap & unloved
http://vizualize.me/JonHaywood#
PROLOGUE My maths teacher always said I got from A to B, sometimes via C. My employment history emulates that observation.
With the dream of forensic science, I completed a BSC in Chemistry & Computer Based Technology followed by a PhD in Research MALDI-TOF Mass Spec.
Thwarted only by the fact that academia was far less collaborative than I’d hoped it to be, my career started in PR, working for a small BioTech & Healthcare PR shop.
Five years on, having launched clients such as Dolly the cloned sheep, I moved to a start up; one that we know today as Digitas/LBi.
I've certainly not looked back, 20 years of INTERACTIVE & INTEGRATED campaigns:
• 27 multi language website rollout for Amex • The North American launch of Sony Ericsson's first Android phone • A ground-breaking approach for recruiting for the British Army • Setting up a new digital offering for Olgilvy in the UAE
And so today, 20 years on, I'm Head of Strategy at Nomads in Amsterdam, helping brands build positive human experience (+HX). I fit the Nomads name, having lived/worked in the US, Canada, Middle east and now Europe.
With this in mind, I’ll continue to be the inquisitive problem-solving (aspiring) forensic scientist who wants to know "why" or "how" until told otherwise (or shouted at).
Specialties: Behavioural Economics & Decision Science Customer Experience (journey & channel) Planning Tactical (social activation) Planning Interface Innovation
Behavioural Economics, Decision Science and helping design positive (human) experiences between brands and their customers.
Finding clients that are looking to think in the new world of marketing communications, agencies or brands that want to design positive experiences not just define a broadcast message.
"Continue as is, until shouted at" - it's the old fashioned version of "Seek forgiveness not permission".
Rory Sutherland - He can engage audiences big and small with no script.
My superhuman power is the ability to add a layer of human reality to a creative brief (that's Mon-Fri) then at the weekends, Im a dog whisperer.
Photographer (or dog whisperer).
I have a degree and PhD in Chemistry so can recant the first 40 elements of the periodic table.
Apparently I should teach someone to fish as it feeds them for life! However, I've been running a series of Behavioural Economics seminars and workshops and the response is great so I'd have to say that I'd like to teach people that they should ideate more around people (not just product). Ping me an email and I'll come talk to you about a kick off presentation.
