G'day there. I'd like you to meet my beard. It could save your life...

Creating awareness and action in the fight against melanoma - one of the world's deadliest cancers. After losing my mate Wes Bonny at the age of 26, my mates and I started a movement which now saves an average of a life a week through early detection.

Building our community. Brand partnerships. Strategy. Engagement. Effectiveness.

Never be afraid to ask questions.

You and your beard (or a beard you're helping to cultivate). Because it too has the power to help us save lives - reminding your friends and family to visit a GP or dermatologist for a #BeardSeasonSkincheck.

My beard

Adventurer / camp fire lighter

How to ride a horse

The ABCDE warning signs of melanoma.

Jimmy hasn't saved anything yet.