Jake Nickell has led the Threadless team since founding the company in 2000. Driven by a passion for learning new things, whether itās how to create awesome t-shirts or design and program an e-commerce website, Jakeās main focus is running the worldwide, hugely successful business that Threadless is today. A creative, unconventional thinker, he constantly keeps Threadless one step ahead by encouraging out-of-the-box ideas and challenging the ābusinessā side of running a business. Jake maintains his geek cred through a love for programming, and when heās not working, heās busy hanging out with his wife Shondi, daughter Arli, and son Dash. Follow Jake on Twitter @skaw