► I was born in Casablanca, raised in France (French Alps) and worked in Lyon, Cairo, Paris ... I live in Montreal and have the Canadian, French and Moroccan citizenship.

► Specialized in Digital Marketing since the early 2000s, I work as Senior Digital Strategist/Product Owner at Desjardins for 4 years, within the E-Business Department. I'm in charge of the management of web projects (mobile site, internet, intranet, extranet ...) and digital campaigns.

►I'm also the Digital Manager/Co-Founder at the startup Moodhook and Associate of Vixisse Institute.

►I have a technical experience of 14 years both technical and digital marketing in the Web analytics marketing solutions, right here in Montreal, as well as for organizations, companies such as Astral Media (Bell Media) , Ixiasoft, Amnesty International or the Minister of Foreign Affairs French.

►I also taught at HEC Montréal and the French University of Egypt ... and co-founded a company named Canadian Trip Spirit between 2007-2009.

►I hold a Master's Degree in Computer Science (new Internet applications), two Bachelor's Degree in Contemporary History and one in Film, Television(streaming, communications).

► I love Podcasts, Independant and Asian Cinema, Geopolitics & Geostrategy. books about productivity and personal development.

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