Design & lead of consultancy projects related to the understanding of social processes, people’s behavior and comprehension that aimed to the innovation in products, services, brands or public policies. Directed the designing of innovation projects, from the identification of the problem and framing objectives to the selection of methods, frameworks, locations, timetables and costs; across design thinking & service design.
I have worn many caps in my career; marketer, developer, operator, innovator, strategist and designer. As a result, I have a unique ability to manage multidisciplinary projects and to navigate complex challenges.
My fervour is inventing new, more powerful and rewarding ways to listen ingeniously to people…and turning the insights that emerge into business ideas.