Brand by name, brand by nature. Designer most days. Founder of Brand by Name, a boutique Brand Identity, Graphic Design & Web Design Studio located in Melbourne, Australia

Mushrooms. I learnt a lot about them when I lived in Europe. While I’m not at the level of knowing all the names in Latin, I do know my Field Blewits from my Wood Blewits, and you won’t die from eating a deadly mushroom if you’re out foraging with me.

The quote I keep on my desk is this one from Theodore Roosevelt – ‘Comparison is the thief of joy’. With so many talented creative people out there, I find it hard to be confident in my own ability at times. This quote reminds me to judge my work by my own standards, and leave comparison to others.

Don’t worry too much about making the ‘right’ or ‘wrong’ decision. There are no ‘right’ decisions. There are just those you make with the information you have available at that particular time. Don’t beat yourself up about it.

I admire anyone who tries to make a living as an artist! Right now that person would be Jess Thom – I just saw her show ‘Backstage in Biscuitland’ – it was joyous, moving & laugh out loud funny. The best theatre I’ve seen in ages.

Connecting people


Pantone numbers – I still remember company brand colours from 20 years ago

How to work with a graphic designer! Don’t tell me to make something bigger/smaller/a different colour, tell me WHY you want me to do it. I might even come up with a better solution — after all, I’m the designer!

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