I'm a systems-minded designer and business thinker; a creative, curious, passionate strategist and researcher. I identify value by interACTING with customers: I conduct qualitative ethnographic research to understand how people live, work and interACT. Then, I translate this research into meaningful insights about human behavior and foster actionable insights to develop a robust service. This Service-Dominant Logic (SDL) become a competitive advantage for any organization.

Systemic Design and Human behavior


It's possible to do magic!

Edgar Allan Poe... why? because the purloined letter

Observation and Listening

Design + M.F.A. Design Management (Research, strategy and innovation)

Colors and shapes.... not names

The power of tracking and kerning


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