The modern business world hinges on marketing: success is now counted in media impressions, click-through rates and audience engagement just as much as sales and revenue figures. Throughout my progressive eight years of experience in consumer and corporate communications, marketing and public relations, I have connected lifestyle brands to their consumer base on an intimate, daily basis through creative marketing plans, social media efforts, strategic partnerships and media-worthy PR opportunities.
At the heart of my efforts, I am an expert with Millennials and the emerging Generation Z sets, possessing unique insight into effective marketing mixes for these modern, tech-driven audience segments. By balancing integrated campaigns, I know how to make a bold marketing statement without overpowering the overall strategic goals.
★Execution of award-winning marketing initiatives for Southern Comfort that incorporated advertising, promotion, PR, digital marketing and social media efforts.
★Successfully managed a three-year national marketing initiative for Jack in the Box to launch and grow their presence in the Late Night, Breakfast and Burger categories.
★Raised more than $180,000 with 1.8 billion media impressions in under 24 hours for Frito-Lay’s Doritos Rainbows chips through a corporate social responsibility (CSR) campaign.
★Expanded agency book of business and overall marketing budgets with E & J Gallo from three brands to 11 brands in just four years.
Thanks to my agency experience, my talents reach into multiple industries, including alcohol beverage, QSR/restaurant, food and consumer packaged goods (CPG). I am looking to transition to an in-house environment to work with a collaborative and passionate team that takes a big picture approach to marketing, while staying true to its brand and community values.
Spirits / Wine / Beer, restaurant & food industries, CPG (consumer packaged goods), nonprofit marketing.
I am new to the Denver / Boulder market, and I am interested in networking with great folks out here! I am actively looking for employment as well.