Moving design beyond aesthetics and towards business strategy. Research, interviewing, creating and administering tests, organizing and presenting results, design extensions, creating personas, task analysis, data analysis, product design, graphic arts and interaction design. I have experience with all the steps from research, sitemaps, workflows to look and feel through final production and archiving assets, creating style guides and documentation. Experience working across all channels including exhibits, signage, displays, digital and print marketing and CPG packaging design and production.

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