This is our premiere morning lecture in Tallinn.
May’s theme is all about Serendipity - finding something good without looking for it.
We will be talking about the unforeseen and joyful accidents, which happen in the process of service design creation.
Dan is a brand and service designer, one of the founders of the Brand Manual. The service design company is based in Tallinn and Stockholm.
He regards design as a problem-solving issue, not merely an aesthetic exercise.
"Serendipity is a great thing, but it never just happens. When you learn both the service provider’s and the user’s point of view, then things really click together. Good stuff happens to the prepared! " - says Dan.