Hi! My name is Anna Axenov I live in Boston and I am the co-founder of Retention Design. We help our SaaS clients grow by shifting their focus on keeping the customers they worked so hard to get (instead of focusing mostly on marketing and sales).

I am also working on a website named The Membership Guru - where I plan to share my tech knowledge and resources about membership/subscription growth.

But this time I want to target small/medium business owners that usually don't have access to this type of knowledge - for example, it can be the founder of a local maker space, gym owners, a chef that cooks and delivers weekly healthy meals, the founder of a new yoga place, etc.

All relying heavily on monthly members and subscribers.

Membership programs, Growth, Retention, UX, CX, Research

Empathy

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