Director of marketing @WBWealthStrat. Former group account director @theVIBrand. Reader. Writer. Mom of two. Military spouse.
uncovering and positioning brands, digital marketing
new to the world of Photoshop, Illustrator and InDesign
"There we were, women in our 30s. Educated, married, mothers, women who have careers, who manage homes and oversee companies. And there we were, utterly resigned to lives that feel overly busy and pressurized, disconnected and exhausted...Who's the boss, if not us? Who's forcing us to live this way?"
English teacher or librarian
I love talking about what a brand really is – how you position it, reinforce it and communicate it. I would teach someone about the process of uncovering what's unique and marketable about their brand.
Christine’s CreativeMornings activity
Stories are how we connect with each other and how we make meaning in our lives. They provide context. They provide connections. They provide community.
Never be afraid to show up for someone else.
Brands are stories that we tell. Brands are promises that we make as business people.
You find your voice by using your voice.
One of the great values of our age – especially to millennials – is authenticity. Because we have the ability to create our own meaning, that means we have to make authentic choices within our lives.
Celebrate your wins along the way.
People get creative in a game. They play, they experiment, they try new things, they get big, they get bold…And people are seeing, how do they depend on each other. They need each other. They work together to solve this big problem.
I have found the importance in carving out space for things that don’t necessarily have a clear purpose or an obvious logic.