Karin Amber is mastermind at bbck. She is the strategist and is thinking brands. She believes that rules are there to be broken. Therefore she appreciates working with marketeers who take the chance of courageous decisions as these often are the best decisions. After completing her studies Karin worked at advertising agencies in Vienna and Amsterdam. Puzzling over concepts is her pet topic as it leeds to smart creating. She sees the interrelation between a convincing creation and a consequent execution as the most important factors of a successful result. Karin likes being a consultant and appreciates cooperations at eye level. She also works as an artist. See her work at http://karinamber.com/

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