Kentucky Performing Arts
Rebrand & Website/Ecommerce Rebuild
The objective of the branding process was to elevate the stated mission of the organization: “To lead and enrich the artistic, educational, and economic vitality of the region by providing unparalleled programming and cultural events”. Aside from setting a visual identity for KPA, kentuckyperformingarts.org has very discrete needs: functionally serving their audiences. This required a design system that serves the brand and works for everyone.