Mr. Boston Bartender's Guide

Engaging a spirited audience

Known for being the little red book behind every bar, the Mr. Boston Official Bartender’s Guide is endorsed, consulted, and considered a basic tool by both professional and avocational bartenders. From 1935-2012, the Guide was printed more than 11 million times, and holds a place of honor on innumerable bars throughout the world. We were able to take a decades-old brand and give it a richness that honors it’s tradition. The website allows robust cocktail recipe search and other functionality. Our continued marketing supports a lively social media audience. This project won Judge’s Choice and Gold at the 2017 AAF Awards Show.

Mrb agegate
Mrboston ingredient search