Brand Identity Design
Driven to become the edtech firm social impact companies and organizations trust to create authentic and enjoyable learning experiences, this startup's founder team approached Thinkory. Our tasks: lay the foundation of the brand, rename the company, and redesign its core brand identity. In the end, Sorcero's brand identity points to the company's ability to transform an organization's unique training practices into highly engaging, online learning experiences. The identity breaks away from common conventions in the edtech brand space to create a clean and confident mark of premium experiences. A mark that feels modern, optimistic, and familiar.