Leeds University Union rebrand, hired in by an agency as project brand strategist and creative

Hired in for the branding pitch and the rollout with role of brand strategist and creative. When their union building underwent a 20 million refurbishment, LUU decided it was time to refresh their brand, with a flexible new identity for their campus and online presence. Including signage, interior graphics, website and social media. I worked on developing the winning pitch with the team at B&W Studio and at the initial roll out stage. LUU is one of the biggest student’s unions in the UK, providing services to all sorts of students, many from overseas. The brief was to unify the many disjointed clubs, associations and departments that make up the union. To bring together the growing and disparate organisation into a friendly unified voice for the students it represents. To make the union and it’s communications more friendly to the many overseas students. Away from home often for the first time, the students need support not authority. A safe place. Fun and thoughtful. Reflected in the peer to peer copy tone, bold colour coding and friendly geometric shape iconography. A structured flexible graphic system to allow many outcomes and emotions - from a party to counselling - whilst keeping within the family.