America's Most Beloved Spirit
Bourbon made simple
At Rule29 we love the power of story and we know how to connect brands with the people that desire them. Recently, we used our unique abilities to collaborate with Wonderkind Studios, O'Neil Printing, Roswell Bookbinding, Sappi Paper, and Willett Distillery to create something that is not only designed well, exquisitely produced, and informational but also beautiful and memorable. And so, we are excited to present our book, Simply Bourbon. With every page, you experience a new layer and element that is found within bourbon creation. As an agency, this project represents what we can do when developing a brand story. We can research, write, create and direct all the various elements that produce an engaging, compelling, and unique experience.