Branding + Identity for Brooklyn's largest food hall

Showcasing 40 vendors who reflect the cultural and ethnic diversity of the borough, DeKalb Market Hall is raising Brooklyn’s profile as a hub of innovative cooking and dining experiences. With the Show Kitchen, cocktail bar, and daily live programming, DeKalb Market Hall is one of the largest food and entertainment centers in New York City. Rescue Vessel became involved right at the start. We were tasked with building the brand from the ground (basement!) up. Personality and community were immediately identified as crucial parts of the story, a marriage of New York City’s long history of culinary authenticity and its contemporary standing as trend setter. Starting with a deep dive into the food culture of the boroughs, we put together imagery and messaging that pays sincere homage to what has always made NYC cool: celebrating the wonderful diversity of people that make it what it is.

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