Adobe Design Blog
Content strategy and full-scale editorial management of Adobe's digital design blog.
My content agency oversees the editorial calendar for Adobe's design segment, a publication devoted to UX design serving an expansive audience of designers and design enthusiasts. This includes managing a network of freelance design writers, and helping them express their ideas and execute on content plans in ways that harness their journalistic skills and passion for human-centred design. We conceptualize, plan, write, edit, and stage blog posts that serve Adobe's primary mission of elevating UX design, and support Adobe's campaigns to establish Adobe XD, the company's all-in-one tool for product design, as the best tool to help the global UX community unleash their creativity and passion.