Cheyenne Botanic Gardens
Branding, Signage, and Web
We were asked to create branding, wayfinding signage, and a website for the Cheyenne Botanic Gardens. Our goal was to focus on consistent and positive brand experiences at all touchpoints. First, we started with evolving its brand identity to better reflect the organization today, its core values of community, beauty, and sustainability, and its vision for the future. With the wayfinding signage, we carefully balanced form, function, and aesthetics with natural materials to create a memorable first impression. Modern, approachable, and vibrant, the resulting brand identity and standards served as our guiding light when updating the website and countless other collateral.