Blue Federal Credit Union

Product Identity

In this project, we developed Blue product identities across a variety of product and service offerings in the Blue portfolio. While some of the initial identity development was created through 2016 campaigns, there remained a variety of service lines and/or product offerings that required their own identity within the larger brand ecosystem. We created signature looks for the different products/services that measure up to the brand standards and make the product lines more distinguishable.

Blue mockup pi covers creativeguild