Woodford Reserve

2017 Annual Campaign

Woodford Reserve is a contemporary bourbon produced at one of the oldest distilleries in the country. There’s a tension born from that combination, and it’s one that has the potential to frame a unique way that the product is understood. We’d been working with Woodford Reserve for years, when we were tasked with developing a full-scale creative campaign for 2017. We had developed content elevating their Kentucky homeplace, but Woodford Reserve decided that the time was right to “say hello” to the rest of the world. We’ve been able to build excitement by celebrating the traditional methods that Woodford Reserve uses while highlighting their sense of innovation. We wanted to connect where Woodford Reserve is made (Woodford County) with where it’s enjoyed (around the World).