On The Head
Creating a brand to help change the way mental health is approached in the world of professional football.
We worked closely with the team to give the body of research a name and an identity. The aim was to spread the message and get people and clubs involved with the research—so having a strong brand was key. Football is known as the beautiful game and the iconic geometric line markings of the pitch are recognised globally. However mental health in football is not so widely discussed and there is a lot of stigma that surrounds the topic. The identity challenges this stigma and represents what happens when you start to look beneath the surface of the game.