One Twelve Coffee
Coffee with Purpose
Naming and branding a new non-profit coffee shop that invests in people who have experienced homelessness, helping them to get back into housing, work and society. We developed the identity using a set of single-line illustrations, at once individual faces but also unidentifiable. After interviewing several people who had experienced homelessness, we learned that each story was completely unique. Behind the statistics there were people and we wanted them to be represented, so we illustrated 112 different faces to represent 112 stories. Within the identity, only one face would be used at any given time – creating a dynamic and changeable identity that would feed into a bold and engaging design style.