La Brea Bakery

Brand Refresh, packaging, in-store experience, guidelines.

Bread is elemental. It is our shared history. Recipes passed down, traditions forged together. We break it as we build relationships. Bread is love and it is loved. It’s more than food. It’s who we are. After making and sharing bread for 25 years, La Brea Bakery was ready to celebrate being America’s number one selling artisan bread brand. But La Brea Bakery’s presence on shelf had no impact or brand recognition. La Brea Bakery needed a refresh to make their invisible brand visible. The new identity is bold and with a memorable concept—bread is at the heart of everything they do. After refreshing the brand and packaging system, La Brea Bakery needed help to realize their flagship café experience in Los Angeles. Then, to codify and sell branded licensed concepts throughout the country. Working with La Brea Bakery is an enduring example of how brands can create meaningful moments in people's lives, whether they happen at the shelf or at the table together. Made in partnership with the creative team at Hornall Anderson.

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