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Talk of the Day: Alan Webber

In this CreativeMornings/SantaFe talk, Alan Webber, founder of Fast Company and also the mayor of Santa Fe, talks about why context is the future of content.

More important than making decisions is making meaning, is helping everybody make sense out of a complex world. I describe it in rules of thumb as changing the signal-to-noise ratio. We have too much noise—that’s content… . What we lack is the ability to separate the signal from the noise—and that’s what context is all about and ultimately that’s what leadership is about.

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