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Shutterstock Portrait Studio: Markus Holm at CreativeMornings/Gothenburg

For the last three years with Shutterstock, we worked with photographers to capture the spirit of CreativeMornings' attendees in chapters around the world. Together, we’ve collected over 2,000 portraits.

A good portrait tells the truth about a person in that moment in time—not the whole truth, but close to it. It’s an intimate dynamic that requires connection, patience, and acuity of the subject’s spirit.

We interviewed each talented photographer to learn to see what they see when they raise the camera.


Meet Markus Holm, photographer.


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What is it about portraiture that inspires you?

I really love to capture the human face, to capture an portrait that gives the viewer (of the final picture) an sense of connection. That is my goal in every portrait shot.

Portraiture is a personal exchange—how do you get your subjects to open up? What do you say or do?

I try to start every portrait session with a coffee or similar, talking with the “model” about his/ her interests in an relaxed way. Always be prepared for the shot and be calm, even thou you might be stressed up inside, you really need to act relaxed to gain the models trust and make him/ her feel calm and relaxed.

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At what moment do you know you successfully captured someone’s spirit or personality? How do you know?

I think it comes down to the minute when me and the model browse thru the images and the models says this is really me, “ I love it”. This is the main goal with every shoot.

What advice would you give to people just picking up a camera, ready to explore the wonderful art of photography?

Your amazing journey starts today, enjoy every shoot. Mistakes will always come, learn from them. Find you own style and dare to do different. Even though you might be scared to death minutes before your shoot, inhale and focus on having fun and booth you and the model will have a great time.

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See more of the CreativeMornings/Gothenburg portraits.


Discover more of Markus’s work on his website and Instagram.

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