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Meet Our Genius Illustrator: Claudio Limon

It has been a tradition at CreativeMornings to work with an artist in our community to create an illustration for the monthly theme. August is all about Genius.

The illustration is everywhere — in 170+ chapters’ social media channels and at events around the world.

While the artwork speaks for itself, we wanted to get to know the artist on a personal level and introduce them to the creative community. We’re delighted to introduce you to…


Claudio Limón is a Mexican painter, illustrator, and designer. He was born in Arandas, Jalisco, México. He shows in every project the pride, passion, and recognition of his culture, showing a Mexican vision of pop art, and presenting a different reality than anyone else could expect.

He began his career as a painter in his childhood and got his first job as a designer when he was 17. He has been working for small and big agencies, companies and clients, as well as several brands such McDonald’s, El Jimador, Kmart, American Express, GNP, Herradura, VISA, Telcel, Tequila Don Julio, among others.He also has done several solo and group art exhibitions. His designs and illustrations have won prestige inside and outside of Mexico.

How did you get into illustration work?

I’ve been drawing and painting all my life. I studied painting and graphic design and my father is a sign painter; these combinations gave me the path to get into illustration work.


At what point in your life did you realize that illustration was your calling?

When I received my first big job as an illustrator 10 years ago, it was two illustrations for special package edition for Camel.

camel camel2

How would you define ’Genius?’ What does that mean to you?

For me, genius is the combination of talent, intelligence, and wisdom.

Who’s a genius that you admire and how did they impact your life/career?

For me, Picasso is a genius. He impacted my career and life. He followed his passion and his courage to create something different—and something that is very difficult to achieve—to unlearn what has learned.


How has your work evolved over time and what were some influences that caused it?

It has evolved in a very interesting way because I feel I have returned to what I used to do when I was a child. I combine colors that in school told me they did not combine; my work is more graphic, fun, pop and less realistic. I try to not follow what I learned, but rather what I feel and what I’m passionate about. I have had different influences throughout my career, but the artists and illustrators who follow his or her passion are those who have influenced me, like Picasso, Frida Kahlo, Magritte, Andy Warhol, and many others.


What advice would you give to fellow illustrators?

Find your passion and follow it with your style.

What’s something about your city that people should know about?

My city is a special place full of tradition, color, and magic realism. You are in direct contact with nature when you get out of your house and the people work very hard, and they are very friendly.


Tell us something about yourself that we can’t find on Google.

I’m a person that falls in love everyday. I always wear black in contrast with my work.


Discover more of Claudio’s work on his website and Behance.

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