Meet our CREATE illustrator: Ana Grigorovici

Each month, CreativeMornings has a different theme for the talks given at our local chapter events around the world. It is our tradition to work with an artist in our community to create an illustration for each monthly theme.

Our theme for MAY is CREATE. It was chosen in collaboration with our global partner Adobe and illustrated by Ana Grigorovici.

Ana is a London-based brand designer and the founder of Design Bench Studio. Her practice rooted in collaboration, culture, and social impact. Ana’s work sits at the intersection of strategy and storytelling, helping ideas take shape through thoughtful design for communities, organisations and independent businesses.

She is particularly interested in how creativity moves: how ideas form, evolve, and are shared with others. Whether working with charities, founders, or creative initiatives, Ana approaches design as a living process. Something forever iterative, never fixed in one practice, and imbued with energy from other disciplines. Her work as a graphic designer means she often translates abstract concepts into visual systems, blending expressive forms with insights from research. Ana designs books, products, websites and visual systems, using a wide toolkit of skills to each project. She loves blending illustration, graphic design and experiences while working collaboratively with other creatives.

Ana shared the following reflection on her illustration for this month’s theme: ​​

“The CREATE illustration explores the rhythm and continuity of making. It highlights how creativity isn’t a single moment, but something that unfolds over time.

The starting point was a simple idea: the sunrise as a metaphor for creation. Just like light arriving gradually, creative ideas emerge, build, and eventually become something we can share. From there, the concept expanded into a full cycle, capturing the feeling that creativity happens across all hours of the day.

This is reflected in the circular, dial-like composition. The artefact functions almost like a clock or sundial, connecting to the idea of a 24-hour creative cycle. The beauty of the six letters in the word CREATE perfectly fitting into 24 segments was a lovely coincidence, so I leaned into that mathematical match.

The soft, glowing sunscape sits at the centre of this system, representing the origin point of ideas. Around it, the dials introduce movement and interaction, suggesting that creativity is something we can tune into, adjust, and return to.

There’s also a deliberate contrast between simplicity and depth. While the visual is reduced to a pure, elemental form, it carries a broader narrative: that from dusk til dawn we can experience creativity in a continuous flow. Creation doesn’t stop. It loops, evolves, and renews itself again and again.”

Listen to how to pronounce Ana’s name.

You can see more of Ana’s work on her site.

Selected Works