Imagine your typical morning coffee or tea, how it tastes and the way it makes you feel. Now imagine being on a remote island, sun rising, with your drink in hand. That sip is unlike anything you’ve ever tasted—that’s context.
When we feel something is out of context, it’s because there’s a mismatch in the intention, behaviour, and environment. Looking at the Mona Lisa in a dark basement versus The Louvre surrounded by people taking photos creates two different memories.
This month’s global exploration of Context was chosen by our Minneapolis chapter and illustrated by David Schwen. Thank you to our global partners — Adobe, MailChimp, WordPress.com, and Shutterstock — for their support.