Creativity is good for business, bad for robots

Welcome to the Fourth Industrial Revolution. With AI, machine learning, autonomous cars, and advanced robotics upon us, it may feel like humans are headed for redundancy. Creativity is our saving grace. And it’s a limitless resource. We can nurture it, grow it, and sharpen it as a tool.

Our ability to be creative helps us thrive. What is creativity? The dictionary defines it as ‘the use of the imagination or original ideas, especially in the production of artistic work.’ At CreativeMornings, we think that’s outdated.
Creativity is not just the domain of artists and designers. It lives at the heart of engineering, math, science, marketing, teaching, politicking, medicine, parenthood—in short, just about anything that humans endeavor to do well.

Creativity propels us to ask, 'what if?’ and 'why not?“

Creativity pushes society forward with new ways of thinking and solving big problems.

Creativity greases the wheel of innovation and profitability.

We’re likely preaching to the choir. Creativity has become the biggest buzzword in business over the last decade. But unlike your boss’s favorite corporate-speak-lingo, creativity has weight. 

In the World Economic Forum’s reporting on the future of work, creativity is a consistent thread for many of the top job skills needed in 2020 and beyond.

An IBM study of CEOs, ranked creativity as the number one factor for business success—winning out over management discipline, integrity, and vision. But, even while waxing philosophical about the future, many CEOs don’t believe their companies are “creative” enough.

Unfortunately, most companies have trouble embracing creativity as an operating principle. The sad fact is that our day-to-day working lives don’t always allow us to exercise our innate creativity. (Even those of us in traditionally “creative” fields experience this.) We’re too busy adhering to protocols, drowning in administrivia, or struggling to find time for deep work between meetings-about-meetings.

What are well-meaning leaders supposed to do? One of the significant ways to start walking the creative talk is to offer your people opportunities for flexibility and inspiration outside the four walls of the office. Ingenuity requires space, both physical and mental. Releasing your people into the wild to bounce ideas off of others, learn something new, hear about other industries, or be exposed to art and music is good for business. This exploration not only makes for happy employees, but it also greases the wheel of creativity.

That’s the philosophy behind CreativeMornings. Everyone is creative. Everyone is welcome. These free, monthly events offer a twenty-minute talk by a local speaker plus coffee and breakfast. Organized by volunteers, these events bring together the most supportive folks in town. They come to get inspired but leave feeling a deeper connection to their city’s creative community. Who comes to these magical talks? Your future clients, most influential collaborators, and happiest employees.

Ready to infuse more creativity into your company? The robots don’t want you to watch this two-minute video.